Top Tips For The best Email Sequences
Having worked as a sales rep for a couple of tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are fabulous because they dramatically reduce the workload for a sales rep, however these days, everybody can sympathise with finding an assortment of email sequences lurking in their inbox everyday that just bother us because we have to click two buttons to get rid of them!
Not nearly enough business owners invest the time and effort in crafting compelling email sequences that essentially sell their product. Developing effective email sequences is both a science and an art, and if done successfully, can lead to incredible results. Having hundreds of prospective customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s 4 tips on how to create a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very appropriate when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will see so if it’s not enticing enough, they simply won’t open it. It goes without saying, the subject lines of an email are pivotal when it comes to conversion rates. Here are several statistics which highlights their importance:
One-third of email recipients will open an email based entirely on the subject line
Nearly 70% of email recipients will decide if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between four to seven words in the subject line.
The secret to prosperous subject lines is solving your prospects problems in as few words as possible. For example, effective subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Think of your prospects problems and target your subject lines to solve that problem concisely. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
When a recipient has opened an email, it’s integral that you provide a value proposition in the context of their problem quickly. Forget starting the email with your name and job role; you want to give your recipients a good reason to keep reading the email. Hence, start your email with some relevant information they can identify with, like company news or their response to an event via Twitter or an online post, and then get into the value proposition in the second & third sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to speak to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.
I recently collaborated with another company with [positive benefit]. Is this something that would be beneficial for [company name]?
It’s vital that you get to the point swiftly and keep the content focused on the needs of your prospect.
Tip 3 – Scrap the boring ‘Welcome Email’
If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, ensure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The reality of the matter is that even an effective first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I strongly recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a wonderful follow-up email will remind them that you’re here to help them in whatever problem they have. You have to ensure that your follow-up emails also feature your value propositions, and supplementary information that is informative to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly advise using this application to assist you with your email sequences.
The value of creating effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you ought to consider when generating your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing experts that can help you. Get in touch with the team at Internet Marketing Experts Geraldton today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgeraldton.com.au.