Top SEO Trends In 2018
Online exposure is an essential aspect to any businesses strategy, however the digital landscape is in a continual state of change so it’s obligatory to stay on top of these changes to make sure your online exposure is optimised. Google releases between 500 and 600 updates yearly, with the majority of them simply fine-tuning their secretive search ranking algorithm. With Google being such a tremendous force in today’s digital environment, Search Engine Optimisation (SEO) has become progressively important for companies to boost their website traffic, customer engagement, and ultimately their returns.
User behaviour is shifting rapidly with new technology, so Google must monitor these changes and enhance their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to shine online, they too must stay on top of the changing trends in SEO. As a matter of fact, using old SEO methods can result in penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll investigate the top SEO trends to consider for your website in 2018.
Many users are now opting to use voice searches rather than standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current surge in voice searches continues at the same rate, nearly half of all online searches will be carried out via speech by the year 2020!
What this indicates for websites is that they should start including more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase like “Where are the best Sydney restaurants near me?”
Link building has always been a valuable tool for SEO, and this will still be a pivotal aspect in determining SERP listings in 2018. Creating valuable links to reputable websites is still the most convenient way for Google to establish if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is an excellent strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites specific to your industry and referral traffic will be very worthwhile in the near future.
Since 2015, online searches through mobile devices has surpassed that from computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly illustrates that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is unquestionably the time to start!
Accelerated Mobile Pages
Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will naturally favour those with quicker speeds. In fact, Google has developed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than normal pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Even though conventional SEO techniques like link building will still be beneficial in 2018, there are other emerging trends that Google is addressing in the future which may noticeably alter the practice of SEO. It’s clear that SEO is already changing to keep up with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted consumers from higher SERP listings.
If you have any inquiries or concerns about how you can optimise your website to conform with the latest SEO trends, speak to Internet Marketing Experts Geraldton on 1300 595 013, or visit their website for additional information: https://www.internetmarketingexpertsgeraldton.com.au