The Battle of the Brands
Your Website SEO Strategy in Geraldton is still very much about keywords, but there is one matter that some agencies face when they try to optimise for particular Keywords.
A Pay Per Click or AdWords campaign will really help you discover which keywords work well in your niche and boost your Website SEO Strategy. I recall I think I put in about a year obsessing about one specific keyword that, regardless of what I did, I could not get on the 1st page of Google. The explanation was simple; it was a word that comes under the category of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will never rank a non-branded site in front of the branded sites.
For example, if you sell Yamaha Pianos in a store in Geraldton, it would be wonderful if for anyone that searches for ‘Yamaha’ in Geraldton your site will show up but it probably won’t. Possibly if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will usually reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some seller of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would certainly be a real step back for a search engine. This is what I mean by branded sites.
However, I understood the magic of long tail keywords. Once I found out that I could reign over all sorts of long tail searches it was simple to move my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites increased massively. So take it from me, living life in the long tail is very fulfilling. Don’t forget – Your Website SEO Strategy refers to making money, not where you appear in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Geraldton on 1300 595 013 or visit, www.internetmarketingexpertsGeraldton.com.au