SEO Tactics To Abandon in 2018
In today’s demanding marketplace of digitalisation and globalisation, it’s critical for organisations to take advantage of online strategies and tactics that broaden their exposure to customers that are proactively trying to finding their services or products. Search Engines are absolutely the most influential programs that will affect your online visibility, and therefore your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to boost their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be a wonderful investment that will expand your visibility and conversion rates, or if used poorly, can weaken your rankings and visibility, thus having the opposite effect. The challenge with SEO is that its algorithm is constantly changing, and most website owners don’t keep up to date with the current SEO trends. SEO techniques that worked in 2017 may not necessarily be effective this year, and well-known SEO techniques from five years ago may result in your website being penalised today.
Rather than exploring the top SEO tactics that website owners should be committing to, we’re instead going to delve into the top SEO techniques that will actually penalise your website and therefore should be utterly forgotten in 2018.
- Keyword Stuffing
Keyword stuffing is a standard mistake that many website owners make in an attempt to increase their SERP results. Keyword stuffing is fundamentally the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can quickly determine how many times a keyword has been utilised and will penalise websites for excessive keyword stuffing. As an alternative to keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been around since the inception of SEO, and its performance as an SEO tactic has changed fairly quickly ever since. While link building remains amongst the top three SEO tactics in 2018, aggressive link building will unequivocally result in your website being penalised. Google weighs links strongly as a ranking indicator simply because links are a public endorsement which corresponds with valued information on a website.
Aggressive link building arises where links are acquired in an abnormal way. Examples of this is where links are positioned in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be discarded, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO tactic that lots of people still consider to be effective is excessive internal links. There is a common misconception where websites which contain a large quantity of links to other pages within the website will help their SERP results. The aim in doing this is to boost a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Issues
The backend of a website plays a major role in SEO, so it’s important not only to ascertain any technical issues that may damage your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update regarding SSL encryption, so if a website doesn’t comply with this update now, it will be penalised. The most popular technical problems that hamper most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO tactic that will assist your SERP rankings are related to the images within a website. Optimising your website for image search is a wonderful way to enrich your SEO, and this can be done largely with the image filename and alt attribute. As an example, instead of supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. In addition, a basic mistake with images is keyword stuffing the alt attribute.
There’s no question that a successful SEO strategy will enhance a website’s SERP rankings and visibility, however due to many websites misusing SEO tactics in the past, Search Engine’s SEO algorithms are frequently changing and it’s paramount to keep up with these changes to thrive in today’s online marketplace. If you require any help with your SEO strategy, or simply haven’t updated your strategy in the last several years, get in touch with Internet Marketing Experts Geraldton on 1300 595 013, or visit our website for more information: https://www.internetmarketingexpertsgeraldton.com.au