SEO Company Geraldton – Beware the SEO Traps.
SEO Agencies in Geraldton may all look the very same, but if you have enough awareness you can protect yourself from falling into ploys.
Many years ago when I was discovering the value of SEO, I paid about $1,500 monthly to one of the country’s best Online Marketing Companies. This particular firm was popular in the media as being one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, across a range of keywords. I was excited and money began to come in every day from online sales. I recall asking the owner of the business one day what would happen if I quit paying the $1,500 per month. He replied, then you would go back to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very unpleasant about that idea, but the money was rolling is so hey, what was the trouble? And I am sure that many Geraldton business would definitely have done the same thing.
One day I will certainly never forget I did my usual keyword search and my website was gone. I was no longer ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still absolutely nothing, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was bad. In a state of panic I called my SEO Company and asked what the hell had been done. They mentioned some kind of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could deal with that page on my own.
For those of you from Geraldton that know a bit about the history of SEO, my website had been subject to a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google altered the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Geraldton, I am a fervent believer that if you must know the fundamentals of SEO if you want to run a successful business. Yes you may go to an SEO Company, but if you physically don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the mercy of a dodgy agency that uses budget and outdated techniques. Even if you 100 % outsource your online marketing you still need to know what’s happening. Never forget that it’s your company, your livelihood.
Keeping that in mind, here are a number of questions for you to ask when searching for a Geraldton SEO Company.
- Does the SEO firm have the capacity to do all elements of web design and coding?
- Will they also study your competitors’ sites and businesses to establish which sites in your industry are doing well and why?
- Does the SEO firm have content writers in-house?
- Does the SEO Company have a link tactic for your site?
- Does the SEO Company handle your social media tactic?
- Do they include AdWords/Pay Per Click (PPC) management as a section of their plan?
- Is the SEO firm wanting to understand your sales process?
- How do they deal with reporting and communication?
- Do they advise you quick-fix promises?
If you are searching for a few suggestions and pieces of advice that will really help you to save some effort, time, and even a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer all of your questions. Contact Internet Marketing Experts Geraldton on 1300 595 013 or visit, www.internetmarketingexpertsGeraldton.com.au.