Google AdWords Management Geraldton – Do people actually take notice of your ads?
Google AdWords Management is an essential part in any SEO and Advertising campaign because if you just simply leave your ad alone after creating it, you will certainly not be flexible enough to actually get the outcomes you are after.
Far too many business simply dabble with Google AdWords, spend $5 on a pathetically prepared ad, and then leave it in the vain chance that it will produce some new business for them. If you are a business in Geraldton (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really simple ideas that will really help you to visualise and keep track of a successful ad campaign.
True Meaning of AdWords – finding out all functions.
There are really 2 versions of AdWords. It may appear a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have become aware it yet. So the first version is traditional AdWords, and there is AdWords express. If you are a local Geraldton company then chances are that you would have been prompted at the start of signing up for AdWords to run a campaign through express (it assesses the size of your business from your website and makes a suggestion) if this is the case, I want you to find the regular AdWords and start using that because it is far more efficient and has amazing features like more precise targeting so you can reach your Geraldton customers more properly. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get regular AdWords by just hunting for AdWords and following the prompts, but keep in mind that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t have the ability to see it in the other program.
$5 will hardly ever see any real results– and not just because results cost more than that, but because you need to have a bigger project in order to actually see the effective aspects, and the not-so-successful parts. A great way to determine a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the cost slider to discover the rough cost that you should be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, often you just need to consider how much you want to lose, and just need to take a little bit of a gamble. Whether it is $50, $100 or $500, often in business you will want to have a bit of a leap of faith to find out what will work for you.
Monitoring your ad.
This is the step that far too many people disregard because they don’t understand that you get metrics from a campaign. You can in fact measure and watch to see how many people interact with it, when this interaction happens, and just how much it is costing you each time. So why keep an eye on this? Well it will make sure that you are discovering what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to let it settle into a routine– because sometimes ads will get a big boost at the start that gives you misleading assumptions about its success. So pay attention to it and don’t be afraid to start again with new plans.
So why should you rely on my advice? I am actually the CEO of Internet Marketing Experts Geraldton, and I have worked in this business extensively. I have started off by operating a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run an extremely successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are searching for more information about what to search for in a successful Google AdWords campaign, or want to talk to an SEO agency to boost your business even further, then get in touch with us on 1300 595 013 or visit our website: www.InternetMarketingExpertsGeraldton.com.au.