Online Marketing

Why You Should Have A WordPress Site

So, you’ve got an awesome business idea and you’ve made the decision you’re going to build and publish your own website. Well, as you most likely know, there are many factors to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the business logo, the online store – the list goes on. But essentially, what’s most important when designing a new website is the platform you choose. There’s a range of website platforms available with an array of assorted features, targeting the entire spectrum of developers from starters to experts. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can naturally be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five compelling arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is exceptionally user-friendly so you don’t need to be an expert HTML coder to build an effective and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is remarkably SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important element to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site very attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to develop any type of website you desire. WordPress is also open source which indicates that the source code is attainable for anybody to modify, edit and create different themes and plugins with a range of features and publish these to the online community. Now, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or issues about anything WordPress related, there are practically thousands of people ready to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile devices for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are designed to be mobile responsive, meaning that regardless of what device your clients are using, WordPress websites will systematically alter the appearance of your website to suit. WordPress also enables you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Nowadays, website security is very important so naturally WordPress has high security standards. Roughly one-quarter of websites are constructed on WordPress so hackers are frequently attempting to find ways to compromise them. WordPress is well aware of this so has designed a variety of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Keep in mind, it’s also important for you to be using a secure device when accessing your WordPress account, so ensure you use standard security tools on your device and only download reliable plugins from trusted providers.

 

As you can see, WordPress has a range of excellent features that simply make it the best website platform on the market today. Even though there are a lot of other reasons why WordPress is a great choice for your website, this article just focuses on five of these: WordPress is particularly user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a practical and powerful website? If you have any inquiries about how you can further optimise your website, contact the team at Internet Marketing Experts Geraldton on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgeraldton.com.au

 

Top Tips For The best Email Sequences

Having worked as a sales rep for a couple of tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are fabulous because they dramatically reduce the workload for a sales rep, however these days, everybody can sympathise with finding an assortment of email sequences lurking in their inbox everyday that just bother us because we have to click two buttons to get rid of them!

 

Not nearly enough business owners invest the time and effort in crafting compelling email sequences that essentially sell their product. Developing effective email sequences is both a science and an art, and if done successfully, can lead to incredible results. Having hundreds of prospective customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s 4 tips on how to create a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very appropriate when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will see so if it’s not enticing enough, they simply won’t open it. It goes without saying, the subject lines of an email are pivotal when it comes to conversion rates. Here are several statistics which highlights their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Nearly 70% of email recipients will decide if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between four to seven words in the subject line.

 

The secret to prosperous subject lines is solving your prospects problems in as few words as possible. For example, effective subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Think of your prospects problems and target your subject lines to solve that problem concisely. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

When a recipient has opened an email, it’s integral that you provide a value proposition in the context of their problem quickly. Forget starting the email with your name and job role; you want to give your recipients a good reason to keep reading the email. Hence, start your email with some relevant information they can identify with, like company news or their response to an event via Twitter or an online post, and then get into the value proposition in the second & third sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to speak to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently collaborated with another company with [positive benefit]. Is this something that would be beneficial for [company name]?

 

It’s vital that you get to the point swiftly and keep the content focused on the needs of your prospect.

 

Tip 3 – Scrap the boring ‘Welcome Email’

 

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, ensure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even an effective first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I strongly recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a wonderful follow-up email will remind them that you’re here to help them in whatever problem they have. You have to ensure that your follow-up emails also feature your value propositions, and supplementary information that is informative to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly advise using this application to assist you with your email sequences.

 

The value of creating effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you ought to consider when generating your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing experts that can help you. Get in touch with the team at Internet Marketing Experts Geraldton today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgeraldton.com.au.

 

How To Recover From A Social Media Fail


There’s no doubt that social media is a substantial aspect of internet marketing strategies for many companies. With more than one billion active users on Facebook alone provides enormous opportunities for business in a range of different ways. Obviously, advertising is the biggest opportunity for companies, but there’s also a great opportunity for businesses to interact with their customers on a personal level via a variety of social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So of course, there’s going to be a considerable amount of social media blunders when companies address customer’s feedback online.

 

The issue here is that whatever you publish on the internet, stays on the internet, so it’s necessary that an adequate amount of time is spent in providing accurate and appropriate responses to customers through social media. At the same time though, there’s continually going to be some newsworthy controversy. If social media blunders aren’t controlled sufficiently, they can significantly damage a brand’s image and can even put a business into crisis mode within a few minutes. So here’s a quick overview of how your business can bounce back from social media blunders with little damage to your brand and reputation.

 

Have a sense of humour

 

When innocent social media blunders occur, making a joke of the issue by using some quick wit is one of the best remedies. In many cases, shedding some humour so everybody has a laugh is the internet version of nearly tripping on the sidewalk and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s possible to turn a simple blunder into higher exposure and a broader target market, all from a basic mistake!

 

Act immediately

 

No matter what the type of social media fail, the quicker you act, the better your end result will be. In today’s digital world, controversial news spreads like wildfire, so it’s crucial that you acknowledge your error, genuinely apologise then accurately state the next steps you will be taking to rectify the situation. Simply ignoring the problem can have tragic consequences and the longer it takes you to react, the more momentum your social media fail will be gaining and the tougher it will be to remedy.

 

Be honest

 

It’s critical that you are honest about your mistake and the steps you’re taking to resolve the situation. There’s no point arguing with your customers if you’re the one who has made the error! If you deliberately lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to damage your brand and reputation by further irritating your customers. Moreover, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! Nowadays, honesty is refreshing and lies only compound which can possibly turn your blunder into a disaster.

 

Keep moving forward

 

Social media mistakes, even crises, does not define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll ought to put procedures in place to minimise the likelihood of such blunders arising again, and this will only improve your social media team with more experience. Social media fails are like a wake-up call, and in some circumstances, you may find ways to improve your product’s or brand’s image as a result of your blunder. But whatever you do, don’t reduce your social media’s efforts. There’ll always be someone else’s social media fail to discuss tomorrow!

 

Social media is a powerful force in today’s society and companies are capitalising on the various opportunities it presents. Having the capacity to connect with your customers on a personal level is incredible, and you need to be prepared for social media blunders because they will materialise at some time or another. This article outlines some key ways to recover from social media fails, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, reach out to digital marketing professionals who will be able to assist you promptly and effectively. Contact the team at Internet Marketing Experts Geraldton on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgeraldton.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

SEO is considered by many to be a mystical creature with brilliant powers. Understanding precisely how SEO works and all the various ways to enhance your website’s SEO score can be very difficult and time-consuming. However, it is a crucial ingredient of any online marketing plan and will essentially make or break a business in some industries. Many industry experts consider SEO to be among the most useful forms of advertising, so continuously improving your SEO should be a priority if you wish to increase your website visits and income.

 

It’s very difficult to keep up to date with SEO best practices and standards because they change on a regular basis, so it’s often advised that you seek professional advice concerning your SEO and online marketing strategy. Having said that, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some easy ways to improve your SEO today.

 

Content is King

 

When it involves SEO, content is king. So, make sure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content continually is also important so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always ideal for SEO because new content is repeatedly being added and search engines love spotting new content and will increase your rankings if this happens regularly.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is effectively the organisation of all the specific webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the info they’re trying to find. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and subsequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by adding extra navigation menus or additional internal links.

 

Make sure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in computing the relevancy to a user’s search. Don’t forget, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.

 

Meta titles gives the user a brief insight into the content of each web page to make sure it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will trim your meta title which looks untidy and unprofessional. Having high-quality and meta titles are necessary in optimising your web pages for SEO.

 

Meta descriptions are essentially concise outlines of the content of the web page. While meta descriptions don’t exclusively influence ranking algorithms, they are still useful as search engines will often times use the summary in search results snippets when they believe a web page’s meta description effectively depicts the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably result in increased revenue. Meta descriptions should generally be between 150 and 160 characters in length.

 

Ensure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no unneeded strings or parameters including key phrases in any of your URL’s. You can quite possibly relate to this if you’ve ever clicked an excessively long hyperlink. If so, then you’ll most probably agree that they look untidy and unprofessional. If you’ve built your website using WordPress, then it will systematically produce a simple and clean URL structure for you, so you don’t have to fret about it!

 

Moreover, if you’re utilising another website platform and you already have a well-known website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing specialists will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this situation, then talk to the team at Internet Marketing Experts Geraldton on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgeraldton.com.au

Why SEO Advertising Is Best For Your Business


Search Engine Optimisation (SEO) has developed dramatically over past 10 years, even to the point where the term SEO is now challenging and commonly misunderstood by many. Once upon a time, SEO advertising was regarded to be an essential element of a successful marketing plan for businesses of all sizes. However these days, the expression is so misconceived that the idea has been mostly devalued. Rather than pushing more people to a website via organic traffic, increasingly more organisations are relying on paid advertising because it’s simpler and less time consuming.

 

This article will illustrate why SEO advertising is still the best marketing outlet that can entice useful leads and customers to your business. Just like any marketing technique, SEO advertising is not a quick-fix but a timely process that brings about higher visibility, web traffic, ROI, and generates reliable insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is devised to improve the visibility of your website, consequently increasing the number of website visits and sales. If you’re positioned on the first page of Google search results, think of it as having a store in the centre of George Street, except without the inflated rent! What is better is that those individuals who visit your website are usually knowledgeable, qualified leads that are already searching for your product and services. The time and money it takes to convert these leads are therefore considerably decreased.

 

  1. Measurable Results

 

A major benefit for SEO advertising is that you can measure your results and possess a better understanding of means to improve your marketing initiatives. In traditional marketing, for instance, TV and radio, you simply cannot accurately evaluate the success of your marketing campaigns. SEO advertising equips organisations by providing valued statistics such as click-through-rates, conversion rates, length of visits and location.

 

In addition to this, your SEO investment will attract only targeted, qualified leads to your firm; people that are actively looking for your products or services. TV and radio advertising may reach more individuals, but how many of those consumers are actually interested in your products or services? With SEO advertising, less of your marketing budget is misused and you can modify your campaigns based upon real-time feedback and results.

 

  1. Cost Efficient

 

A typical argument against SEO marketing is that SEO advertising is pricy, however this is most definitely not the case. The truth of the matter is that compared to the costs of other forms of online marketing such as PPC, social media marketing, or purchasing leads, SEO advertising provides you with excellent ROI. Although PPC has the capability to drive more earnings, your organic SEO continues being the keystone of your online presence.

 

The question should really be, can you afford to have insufficient SEO advertising? If buyers are looking for your brand online but they cannot locate you, your rivals are triumphing and the lasting effects can be drastically harmful.

 

  1. Search Engines are Becoming More Popular

 

A recent report uncovered that between 80 and 90% of buyers will now check online reviews prior to buying, whether online or in person. With this figure only escalating with additional advances in technology, it will not take long before everyone is shopping for products and services on the internet.

 

Moreover, it is anticipated that 2017 will be the year that traffic derived from mobile devices will surpass traditional desktop devices. This leads the way for further SEO customisation, such as local search optimisation, which makes it even simpler for buyers to use. If your organisation does not have an effective SEO advertising strategy, your customers will not be capable to find you utilizing their desired means, and prospective sales will definitely go to your competitors instead.

 

  1. Customer Insight

 

Thanks to Google, all web traffic is documented and observed. The information and statistics stemmed from this traffic provides businesses with dependable info about their customer behaviour – the way they search, their keywords, the language they use, the kind of device they use, and also where they live. This data is exceptionally valuable since it enables companies to make well informed decisions about their marketing techniques and strategies, both online and offline.

 

Now that you realize why SEO advertising is the best marketing approach, it is time to put your SEO strategy into action. Bear in mind that it can take a bit of time to receive the results, so if you’d like to speak to a trusted SEO advertising agency who can assist you with your marketing requirements, contact Internet Marketing Experts Geraldton on 1300 595 013 or visit http://www.internetmarketingexpertsgeraldton.com.au