Articles

What Are The Leading Organic SEO Ranking Variables For A Website?

 

If you’ve just created your first website and want to know the ways in which you can enhance your organic search results, then you’re certainly on the path to success. SEO is one of the most beneficial marketing tools given that it allows you to get your message in front of potential consumers that are directly seeking your products or services.

Unfortunately, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s highly elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are designed equally, so you can focus on the most influential variables that will have the greatest impact on your SERP listings.

It is imperative to appreciate that the weight of each variable changes gradually, so Google will place more importance on particular variables according to user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking variables have been in the same position for a number of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to grow website traffic, customer engagement, and ultimately sales.

  1. Content

A great importance is placed on content due to the fact that Google intends to rank the most relevant websites on top of its search results listings. The recent Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to potential consumers, so producing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is a terrific start. On top of that, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and identified that the top positions contain content that is somewhere around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings due to the fact that the more links there are to your website from credible sources, the more trusted your website is perceived. The other side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google illustrates that backlinks will lose value gradually as Google searches for new ways to evaluate websites, but for the time being, link building is still the best gauge of relevance and validity.

  1. Mobile Optimisation

With more users now browsing from mobile devices than computer or laptops, there has been a significant shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a pivotal factor for mobile optimisation, so aspire to have mobile pages loaded within two seconds to make certain your website is genuinely ‘mobile-friendly’.

  1. Other Technical Factors

There are lots of other technical aspects that will substantially alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other variables such unique and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always adjusting, meaning that SEO techniques are continuously changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a smooth mobile experience. Attempting to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any guidance in how you can properly execute any of the above SEO methods, don’t hesitate to speak with the digital marketing specialists at Internet Marketing Experts Geraldton by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsgeraldton.com.au

Top SEO Trends In 2018

 

Online exposure is an essential aspect to any businesses strategy, however the digital landscape is in a continual state of change so it’s obligatory to stay on top of these changes to make sure your online exposure is optimised. Google releases between 500 and 600 updates yearly, with the majority of them simply fine-tuning their secretive search ranking algorithm. With Google being such a tremendous force in today’s digital environment, Search Engine Optimisation (SEO) has become progressively important for companies to boost their website traffic, customer engagement, and ultimately their returns.

User behaviour is shifting rapidly with new technology, so Google must monitor these changes and enhance their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to shine online, they too must stay on top of the changing trends in SEO. As a matter of fact, using old SEO methods can result in penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll investigate the top SEO trends to consider for your website in 2018.

Voice Search

Many users are now opting to use voice searches rather than standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current surge in voice searches continues at the same rate, nearly half of all online searches will be carried out via speech by the year 2020!

What this indicates for websites is that they should start including more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valuable tool for SEO, and this will still be a pivotal aspect in determining SERP listings in 2018. Creating valuable links to reputable websites is still the most convenient way for Google to establish if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is an excellent strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites specific to your industry and referral traffic will be very worthwhile in the near future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly illustrates that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is unquestionably the time to start!

Accelerated Mobile Pages

Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will naturally favour those with quicker speeds. In fact, Google has developed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, but plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though conventional SEO techniques like link building will still be beneficial in 2018, there are other emerging trends that Google is addressing in the future which may noticeably alter the practice of SEO. It’s clear that SEO is already changing to keep up with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted consumers from higher SERP listings.

If you have any inquiries or concerns about how you can optimise your website to conform with the latest SEO trends, speak to Internet Marketing Experts Geraldton on 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsgeraldton.com.au

 

Social Media Marketing – Say More On Twitter

The time has finally come where Twitter users can reveal their resentment with the 140 character limit in more detail, since Twitter has formally verified that they have increased the character limit to 280 per Tweet!

The social networking site, which was introduced in 2006, grew aggressively to become one of the most praised social media platforms internationally, however recent slumps in growth spured the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is greatly unique to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send nearly 6,000 Tweets per second.

Despite the 140 character limit that keenly defined the social networking service, Twitter announced on November 7 that they want every user throughout the world to ‘easily’ express themselves on Twitter. After running a variety of tests over the last several months, Twitter determined that they wanted to widen the character limit, but only where required. Countries like South Korea, China, and Japan will stay at the 140 character limit, only because there’s no warrant for an increase, as sending messages in these languages can be voiced in a short amount of characters. Languages like English meanwhile, suffer from choked Tweets with 9% of English Tweets hitting the previous 140 character limit.

So, why the change?

After carrying out a series of tests to specific users, Twitter received valuable results and believed the 240 character limit would be beneficial for many users. Given that 9% of English users were hitting the 140 character mark, many would have to spend time editing their Tweets to make sure they didn’t have to send multiple messages. In addition, users would now have the ability to conveniently fit their views into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what effect will this have for online marketers and SEO providers? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter broadened the character limit, users have experienced a higher level of responses which generated more followers. Obviously, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The broadened character limit means that users will have shorter threads of conversations, given that they can fit more material into a single message. Users with long threads of conversations noted that it can sometimes be troublesome to follow and respond to. In addition to this, brands are enjoying the longer Tweets as it enables them to fit more complete information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the rise of businesses using social media as a channel to deal with customer service issues, customers can now communicate an issue in more detail on Twitter which is favourable for both the customer and the business, as communication is considerably enhanced. Previously, many users would have chosen other social media platforms like Facebook to report customer service issues because the character limit was too constricting.

More Creativity

Longer Tweets means that firms can heighten the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would typically have to use other social media channels if they planned to get creative, however brands can now successfully use longer text to their advantage by connecting with their audience on a more personal level.

Though some users have argued that the increase in character limit by Twitter makes them more comparable to other social media networks, the clear majority of users seem to be very content with their latest update. Nothing is set in stone in social media, as making changes to keep up with shifting user behaviour is critical for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any assistance about how your company can leverage the increased character limit to your advantage on Twitter, just get in contact with Internet Marketing Experts Geraldton by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsgeraldton.com.au

An Overview Of SSL Changes – What It Means For Your Website

In today’s ever-changing online landscape, it’s pivotal that businesses keep up to date with Google’s best practices to make sure that they stay competitive in their respective online markets. With Google being the most powerful and influential company online, it’s fundamental for them to keep abreast of all the threats and opportunities that the internet offers. For this reason, Google releases a variety of updates each year: new features, bug fixes, and the majority relating to the very secretive Google search ranking algorithm.

What is necessary though, is that all online companies that use Google-related services (essentially every online business), are aware of extensive changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online providers have to be versatile and comply with new Google updates as soon as possible to make certain they aren’t negatively impacted by these new releases.

The most significant Google update that has recently had an effect on online firms relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by virtually 50% of all online users, so it’s tremendously important that online businesses implement the necessary changes as quickly as possible if they wish to prevent any negative repercussions.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has modified the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is held in a plain text file), they are prone to phishing sites that can basically steal this information from clients that falsely believe they are giving their personal information to an authentic company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will naturally have an effect on millions of websites all over the world. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become afraid of succumbing to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online enterprises that wish to secure their formerly non-secured (HTTP) web pages, they must encrypt the information being exchanged between their customers and their web server by integrating an SSL certificate. Google are obviously pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a practical guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update shows that HTTPS and SSL encryption will become the norm across all web pages on the web. In time, each online enterprise will need to secure their web pages using SSL encryption whether they like it or not, or users will simply find a competitor that does.

What this also implies is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use fraudulent SSL certificates to sidestep the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legitimate. This will make the differentiation between phishing sites and real websites more difficult than ever. Online businesses that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net due to the fact that it will be incredibly difficult for phishing sites to replicate the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to validate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become obligatory, so if you need any assistance in securing your website with SSL encryption, talk to the digital specialists at Internet Marketing Experts Geraldton by phoning 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsgeraldton.com.au

Why You Should Have A WordPress Site

So, you’ve got an awesome business idea and you’ve made the decision you’re going to build and publish your own website. Well, as you most likely know, there are many factors to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the business logo, the online store – the list goes on. But essentially, what’s most important when designing a new website is the platform you choose. There’s a range of website platforms available with an array of assorted features, targeting the entire spectrum of developers from starters to experts. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can naturally be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five compelling arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is exceptionally user-friendly so you don’t need to be an expert HTML coder to build an effective and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is remarkably SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important element to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site very attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to develop any type of website you desire. WordPress is also open source which indicates that the source code is attainable for anybody to modify, edit and create different themes and plugins with a range of features and publish these to the online community. Now, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or issues about anything WordPress related, there are practically thousands of people ready to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile devices for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are designed to be mobile responsive, meaning that regardless of what device your clients are using, WordPress websites will systematically alter the appearance of your website to suit. WordPress also enables you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Nowadays, website security is very important so naturally WordPress has high security standards. Roughly one-quarter of websites are constructed on WordPress so hackers are frequently attempting to find ways to compromise them. WordPress is well aware of this so has designed a variety of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Keep in mind, it’s also important for you to be using a secure device when accessing your WordPress account, so ensure you use standard security tools on your device and only download reliable plugins from trusted providers.

 

As you can see, WordPress has a range of excellent features that simply make it the best website platform on the market today. Even though there are a lot of other reasons why WordPress is a great choice for your website, this article just focuses on five of these: WordPress is particularly user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a practical and powerful website? If you have any inquiries about how you can further optimise your website, contact the team at Internet Marketing Experts Geraldton on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgeraldton.com.au