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Top Benefits of Pay-Per-Click (PPC) Advertising

There is a multitude of online marketing resources that can benefit websites in increasing their traffic, brand awareness, and conversion rates. Among the best online marketing tactics is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. Whilst SEO has proved to be very successful, it takes a decent amount of knowledge, time, and money to see fruition.

 

What if you wish to see results right away? Regardless of whether your website has recently been published or you’re a small company that can’t rival the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is a remarkable tool that can assist you by positioning your advertisements in front of consumers who are proactively searching for your products or services.

 

In summary, PPC is an advertising model used to increase traffic to websites. Website owners build ad campaigns with certain targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are usually created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The benefits that many websites acquire from this kind of advertising is invaluable, so here are the top advantages of PPC advertising for your organisation.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to evaluate and monitor your results in real-time. Regardless if you set your daily budget to $2 or $20, there are a number of high level performance indicators that can be assessed, such as impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics allows website owners to easily assess the success of their campaigns and quickly make alterations where required to boost performance. Unlike other advertising channels, PPC gives you the freedom to customise and track metrics in every campaign and monitor success based on your advertising goals.

 

Quick Entry

PPC allows any type of business to launch their advertising efforts quickly and conveniently, without creating too much risk with the capacity to establish a maximum daily budget. Although SEO is a very beneficial strategy, it usually takes many months to notice results so if you’re a new firm that aspires to boost traffic and brand awareness immediately, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to attract new leads and customers by featuring ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising makes it possible for you to customise your campaigns so they only show to highly targeted customers. Google AdWords enables you to target customers based upon keywords, location, interests, and the times and days you choose to display them, allowing websites to spend their advertising budget only on their niche market. Websites can then analyse the metrics that were used in conversions and enhance their future campaigns based on this feedback. Advertisers typically take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their individual target market.

 

Valuable Data

Having the ability to export the results of an ad campaign and analyse various metrics provides websites with invaluable data which can be utilised in other marketing methods. In addition to this, websites can quickly learn about impression, click, and conversion data for each keyword or phrase used in their ad campaigns which dramatically assists in their SEO initiatives. PPC also makes it possible for websites to explore data about their competitors by employing 3rd party tools such as SpyFy and KeywordSpy, allowing them to create a profile of their competition and what market share is readily available.

 

As you can see, PPC is an amazing marketing tool that is appropriate for all kinds of businesses. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data acquired from real-time results offers invaluable feedback to enhance future marketing efforts. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you require any help in designing your PPC ad campaigns, speak with Internet Marketing Experts Geraldton on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsgeraldton.com.au

This Is Why Your Content Marketing Isn’t Performing (And How You Can Fix It!)

In today’s extreme environment of online marketing, there’s no question that content is king. Content is just about everywhere and people love consuming it! It should come as no surprise that content is at the core of almost all marketing tactics, with nearly 94% of small businesses focussing their efforts on content marketing. Having said that, with almost all companies now concentrating their marketing campaigns on content, it’s becoming increasingly difficult to stick out from the crowd and make your content marketing engaging and effective.

 

Have you attempted content marketing only to discover that you’re not getting the desired outcomes? Well, you’re very likely one of many organisations that are in the same boat. Don’t give up though, there’s no question that content marketing is one of the most practical ways of boosting your customer base. So, here are four reasons why your content marketing may not be performing and most importantly, tips on how to fix them!

 

  1. You don’t have a strategy

 

Similar to any investment, if you don’t have a strategy and assigned KPIs to measure results, how can you possibly improve? Publishing blogs and sending tweets are effective, but if you don’t have any goals then you’re simply aiming in the dark. To produce meaningful content that viewers will engage with, you need to have a clearly-defined strategy that should be aligned with your business objectives.

 

Regardless if you wish to increase brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs together with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your viewers, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not unique

 

With the sheer quantity of online companies nowadays, it’s imperative that your content is distinguishable from others. Too many businesses will produce content without exploring the competition and subsequently develop content that merely gets lost in the crowd. Your content should be intriguing, engaging, and most importantly, offer value to viewers by supplying solutions to typical pain-points in your niche. Along with this, different types of content suit different communication approaches, so contemplate the best ways you can do this, either through video, infographics, diagrams, or even just thought-provoking or entertaining text.

 

  1. You don’t promote your content

 

Among the biggest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the planet has ever witnessed, who will view it if they don’t know it exists? If you want to prevail with your content marketing, it’s paramount that you promote your content through all available means, including:

 

Social media (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your market.

Submitting it as a guest post to bloggers in your sector.

Providing links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content makes up a substantial portion of your SEO, so it’s vital that your content is SEO friendly and never use black hat tactics to attempt to enhance results. Keyword stuffing is a frequent mistake that companies will make in their content creation, in addition to duplicate content, using the wrong keywords, and not optimising their meta tags.

 

Undertake some groundwork to find the most desirable keywords that your target market would use to find your content. Furthermore, use meta tags to your strengths to entice more visitors to your blog. Search engines always wish to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the likelihood of achieving more high-quality, trusted links from relevant businesses.

 

At the end of the day, there could be hundreds of reasons why your content marketing isn’t offering you the intended results, however these recommendations should deal with most of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Undertake as much research as you can about your audience, your competition, and your keywords, and develop meaningful content that your users will naturally engage with.

 

If you’re about to give up on content marketing because of poor results, talk with Internet Marketing Experts Geraldton who can point you in the right direction. Phone 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertsgeraldton.com.au

 

SEO Tactics To Abandon in 2018

In today’s demanding marketplace of digitalisation and globalisation, it’s critical for organisations to take advantage of online strategies and tactics that broaden their exposure to customers that are proactively trying to finding their services or products. Search Engines are absolutely the most influential programs that will affect your online visibility, and therefore your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to boost their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a wonderful investment that will expand your visibility and conversion rates, or if used poorly, can weaken your rankings and visibility, thus having the opposite effect. The challenge with SEO is that its algorithm is constantly changing, and most website owners don’t keep up to date with the current SEO trends. SEO techniques that worked in 2017 may not necessarily be effective this year, and well-known SEO techniques from five years ago may result in your website being penalised today.

 

Rather than exploring the top SEO tactics that website owners should be committing to, we’re instead going to delve into the top SEO techniques that will actually penalise your website and therefore should be utterly forgotten in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a standard mistake that many website owners make in an attempt to increase their SERP results. Keyword stuffing is fundamentally the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can quickly determine how many times a keyword has been utilised and will penalise websites for excessive keyword stuffing. As an alternative to keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been around since the inception of SEO, and its performance as an SEO tactic has changed fairly quickly ever since. While link building remains amongst the top three SEO tactics in 2018, aggressive link building will unequivocally result in your website being penalised. Google weighs links strongly as a ranking indicator simply because links are a public endorsement which corresponds with valued information on a website.

 

Aggressive link building arises where links are acquired in an abnormal way. Examples of this is where links are positioned in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be discarded, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One outdated SEO tactic that lots of people still consider to be effective is excessive internal links. There is a common misconception where websites which contain a large quantity of links to other pages within the website will help their SERP results. The aim in doing this is to boost a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a major role in SEO, so it’s important not only to ascertain any technical issues that may damage your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update regarding SSL encryption, so if a website doesn’t comply with this update now, it will be penalised. The most popular technical problems that hamper most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most neglected SEO tactic that will assist your SERP rankings are related to the images within a website. Optimising your website for image search is a wonderful way to enrich your SEO, and this can be done largely with the image filename and alt attribute. As an example, instead of supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. In addition, a basic mistake with images is keyword stuffing the alt attribute.

 

There’s no question that a successful SEO strategy will enhance a website’s SERP rankings and visibility, however due to many websites misusing SEO tactics in the past, Search Engine’s SEO algorithms are frequently changing and it’s paramount to keep up with these changes to thrive in today’s online marketplace. If you require any help with your SEO strategy, or simply haven’t updated your strategy in the last several years, get in touch with Internet Marketing Experts Geraldton on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsgeraldton.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

Are you new to social media sites and want to learn the fundamentals of one of the most awesome platforms on Earth? Well, you’ve come to the right place! Twitter is a social networking service where roughly 330 million users engage with one another through brief messages of up 280 characters. Currently there’s more or less 6,000 tweets being sent through the internet each second, differing from standard text messages to images, gifs, memes, videos, and even more. Twitter is one of the most celebrated social networking channels and is widely different to other social networking giants like Instagram and Facebook.

 

Twitter is a platform where members exchange a medley of information; from jokes, politics, news, or just everyday thoughts about obscure topics! As opposed to having a circle of friends like Facebook, Twitter is dependent on followers (not specifically friends) so not only can you interact with friends, but also your favourite sport stars, journalists, and politicians alike. Anything you upload on Twitter is accessible publicly for everyone to find, but don’t panic, you can freely switch your preferences to private if you want to.

The initial step in learning Twitter is to understand the basic terms and jargon used. The following lists the most customary vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another person

Feed – The list of tweets you’ll find on your homepage from individuals that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other users in a tweet (e.g. @EAGames). Any person mentioned in a tweet is informed, being a simple way to communicate with other users publicly

Direct Message (DM) – A private message (280 characters) sent to another user. You can either opt to accept DM’s from all users or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can locate tweets from all users that mention a specific hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is simple and straightforward, just download the app or go to www.twitter.com and click the signup tab. The full name you insert will be your display name, but this can be altered as often as you desire. Choose a username (or handle) so people can mention you by typing the @ symbol before your username. After you’ve typed in your mobile number for authentication purposes, selected an avatar, and written a quick bio about yourself so others can see your hobbies and interests, you’re good to go!

Joining the Twittersphere

As discussed earlier, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other characters of which you’re a fan. Once you’ve signed up, Twitter will offer a helpful sort of setup wizard to help you get started, for example recommending some people that you may want to follow. You can grant Twitter permission to surf your contacts list to discover any of your friends that are currently using Twitter. Following friends and other users is extremely simple, and once you’ve begun following certain users, Twitter will continue to offer suggestions for other users to follow depending upon the kinds of users you’re actively following. All the tweets of your followers will be visible in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it observes Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click on the ‘Compose New Tweet’ button and you can Tweet text, photos, videos, images, gifs – a full range of different media that can be uploaded via your device. Always remember though, videos can only be a maximum of 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is pretty cool!

Once you understand the basics of Twitter, the world is practically at your fingertips! You can keep up to date with the current trends, be the first to see viral posts, and socialise with your friends and favourite personalities in a simple and user-friendly platform.

Once you’ve got started using Twitter, the rest will fall into place easily, so why join the Twitterverse today? If you need any help with getting started on Twitter, simply talk with Internet Marketing Experts Geraldton on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsgeraldton.com.au

 

What Are The Leading Organic SEO Ranking Variables For A Website?

 

If you’ve just created your first website and want to know the ways in which you can enhance your organic search results, then you’re certainly on the path to success. SEO is one of the most beneficial marketing tools given that it allows you to get your message in front of potential consumers that are directly seeking your products or services.

Unfortunately, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s highly elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are designed equally, so you can focus on the most influential variables that will have the greatest impact on your SERP listings.

It is imperative to appreciate that the weight of each variable changes gradually, so Google will place more importance on particular variables according to user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking variables have been in the same position for a number of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to grow website traffic, customer engagement, and ultimately sales.

  1. Content

A great importance is placed on content due to the fact that Google intends to rank the most relevant websites on top of its search results listings. The recent Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to potential consumers, so producing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is a terrific start. On top of that, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and identified that the top positions contain content that is somewhere around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings due to the fact that the more links there are to your website from credible sources, the more trusted your website is perceived. The other side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google illustrates that backlinks will lose value gradually as Google searches for new ways to evaluate websites, but for the time being, link building is still the best gauge of relevance and validity.

  1. Mobile Optimisation

With more users now browsing from mobile devices than computer or laptops, there has been a significant shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a pivotal factor for mobile optimisation, so aspire to have mobile pages loaded within two seconds to make certain your website is genuinely ‘mobile-friendly’.

  1. Other Technical Factors

There are lots of other technical aspects that will substantially alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other variables such unique and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always adjusting, meaning that SEO techniques are continuously changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a smooth mobile experience. Attempting to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any guidance in how you can properly execute any of the above SEO methods, don’t hesitate to speak with the digital marketing specialists at Internet Marketing Experts Geraldton by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsgeraldton.com.au