If you’ve just created your first website and want to know the ways in which you can enhance your organic search results, then you’re certainly on the path to success. SEO is one of the most beneficial marketing tools given that it allows you to get your message in front of potential consumers that are directly seeking your products or services.
Unfortunately, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s highly elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are designed equally, so you can focus on the most influential variables that will have the greatest impact on your SERP listings.
It is imperative to appreciate that the weight of each variable changes gradually, so Google will place more importance on particular variables according to user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking variables have been in the same position for a number of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to grow website traffic, customer engagement, and ultimately sales.
A great importance is placed on content due to the fact that Google intends to rank the most relevant websites on top of its search results listings. The recent Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to potential consumers, so producing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is a terrific start. On top of that, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and identified that the top positions contain content that is somewhere around 2,400 words in length.
For over a decade now, backlinks have been one of the most critical variables in SERP listings due to the fact that the more links there are to your website from credible sources, the more trusted your website is perceived. The other side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google illustrates that backlinks will lose value gradually as Google searches for new ways to evaluate websites, but for the time being, link building is still the best gauge of relevance and validity.
- Mobile Optimisation
With more users now browsing from mobile devices than computer or laptops, there has been a significant shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a pivotal factor for mobile optimisation, so aspire to have mobile pages loaded within two seconds to make certain your website is genuinely ‘mobile-friendly’.
- Other Technical Factors
There are lots of other technical aspects that will substantially alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other variables such unique and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is always adjusting, meaning that SEO techniques are continuously changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a smooth mobile experience. Attempting to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any guidance in how you can properly execute any of the above SEO methods, don’t hesitate to speak with the digital marketing specialists at Internet Marketing Experts Geraldton by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsgeraldton.com.au