The time has finally come where Twitter users can reveal their resentment with the 140 character limit in more detail, since Twitter has formally verified that they have increased the character limit to 280 per Tweet!
The social networking site, which was introduced in 2006, grew aggressively to become one of the most praised social media platforms internationally, however recent slumps in growth spured the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is greatly unique to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send nearly 6,000 Tweets per second.
Despite the 140 character limit that keenly defined the social networking service, Twitter announced on November 7 that they want every user throughout the world to ‘easily’ express themselves on Twitter. After running a variety of tests over the last several months, Twitter determined that they wanted to widen the character limit, but only where required. Countries like South Korea, China, and Japan will stay at the 140 character limit, only because there’s no warrant for an increase, as sending messages in these languages can be voiced in a short amount of characters. Languages like English meanwhile, suffer from choked Tweets with 9% of English Tweets hitting the previous 140 character limit.
So, why the change?
After carrying out a series of tests to specific users, Twitter received valuable results and believed the 240 character limit would be beneficial for many users. Given that 9% of English users were hitting the 140 character mark, many would have to spend time editing their Tweets to make sure they didn’t have to send multiple messages. In addition, users would now have the ability to conveniently fit their views into a single Tweet, so they could say what was on their mind and send them much faster than before.
The question is, what effect will this have for online marketers and SEO providers? Here are a few alterations that they can expect to see.
Since Twitter broadened the character limit, users have experienced a higher level of responses which generated more followers. Obviously, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The broadened character limit means that users will have shorter threads of conversations, given that they can fit more material into a single message. Users with long threads of conversations noted that it can sometimes be troublesome to follow and respond to. In addition to this, brands are enjoying the longer Tweets as it enables them to fit more complete information into a single Tweet which leads to higher engagement rates.
Increases customer communication
With the rise of businesses using social media as a channel to deal with customer service issues, customers can now communicate an issue in more detail on Twitter which is favourable for both the customer and the business, as communication is considerably enhanced. Previously, many users would have chosen other social media platforms like Facebook to report customer service issues because the character limit was too constricting.
Longer Tweets means that firms can heighten the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would typically have to use other social media channels if they planned to get creative, however brands can now successfully use longer text to their advantage by connecting with their audience on a more personal level.
Though some users have argued that the increase in character limit by Twitter makes them more comparable to other social media networks, the clear majority of users seem to be very content with their latest update. Nothing is set in stone in social media, as making changes to keep up with shifting user behaviour is critical for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any assistance about how your company can leverage the increased character limit to your advantage on Twitter, just get in contact with Internet Marketing Experts Geraldton by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsgeraldton.com.au