Author: Charles

Social Media Marketing – Say More On Twitter

The time has finally come where Twitter users can reveal their resentment with the 140 character limit in more detail, since Twitter has formally verified that they have increased the character limit to 280 per Tweet!

The social networking site, which was introduced in 2006, grew aggressively to become one of the most praised social media platforms internationally, however recent slumps in growth spured the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is greatly unique to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send nearly 6,000 Tweets per second.

Despite the 140 character limit that keenly defined the social networking service, Twitter announced on November 7 that they want every user throughout the world to ‘easily’ express themselves on Twitter. After running a variety of tests over the last several months, Twitter determined that they wanted to widen the character limit, but only where required. Countries like South Korea, China, and Japan will stay at the 140 character limit, only because there’s no warrant for an increase, as sending messages in these languages can be voiced in a short amount of characters. Languages like English meanwhile, suffer from choked Tweets with 9% of English Tweets hitting the previous 140 character limit.

So, why the change?

After carrying out a series of tests to specific users, Twitter received valuable results and believed the 240 character limit would be beneficial for many users. Given that 9% of English users were hitting the 140 character mark, many would have to spend time editing their Tweets to make sure they didn’t have to send multiple messages. In addition, users would now have the ability to conveniently fit their views into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what effect will this have for online marketers and SEO providers? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter broadened the character limit, users have experienced a higher level of responses which generated more followers. Obviously, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The broadened character limit means that users will have shorter threads of conversations, given that they can fit more material into a single message. Users with long threads of conversations noted that it can sometimes be troublesome to follow and respond to. In addition to this, brands are enjoying the longer Tweets as it enables them to fit more complete information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the rise of businesses using social media as a channel to deal with customer service issues, customers can now communicate an issue in more detail on Twitter which is favourable for both the customer and the business, as communication is considerably enhanced. Previously, many users would have chosen other social media platforms like Facebook to report customer service issues because the character limit was too constricting.

More Creativity

Longer Tweets means that firms can heighten the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would typically have to use other social media channels if they planned to get creative, however brands can now successfully use longer text to their advantage by connecting with their audience on a more personal level.

Though some users have argued that the increase in character limit by Twitter makes them more comparable to other social media networks, the clear majority of users seem to be very content with their latest update. Nothing is set in stone in social media, as making changes to keep up with shifting user behaviour is critical for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any assistance about how your company can leverage the increased character limit to your advantage on Twitter, just get in contact with Internet Marketing Experts Geraldton by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsgeraldton.com.au

An Overview Of SSL Changes – What It Means For Your Website

In today’s ever-changing online landscape, it’s pivotal that businesses keep up to date with Google’s best practices to make sure that they stay competitive in their respective online markets. With Google being the most powerful and influential company online, it’s fundamental for them to keep abreast of all the threats and opportunities that the internet offers. For this reason, Google releases a variety of updates each year: new features, bug fixes, and the majority relating to the very secretive Google search ranking algorithm.

What is necessary though, is that all online companies that use Google-related services (essentially every online business), are aware of extensive changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online providers have to be versatile and comply with new Google updates as soon as possible to make certain they aren’t negatively impacted by these new releases.

The most significant Google update that has recently had an effect on online firms relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by virtually 50% of all online users, so it’s tremendously important that online businesses implement the necessary changes as quickly as possible if they wish to prevent any negative repercussions.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has modified the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is held in a plain text file), they are prone to phishing sites that can basically steal this information from clients that falsely believe they are giving their personal information to an authentic company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will naturally have an effect on millions of websites all over the world. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become afraid of succumbing to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online enterprises that wish to secure their formerly non-secured (HTTP) web pages, they must encrypt the information being exchanged between their customers and their web server by integrating an SSL certificate. Google are obviously pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a practical guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update shows that HTTPS and SSL encryption will become the norm across all web pages on the web. In time, each online enterprise will need to secure their web pages using SSL encryption whether they like it or not, or users will simply find a competitor that does.

What this also implies is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use fraudulent SSL certificates to sidestep the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legitimate. This will make the differentiation between phishing sites and real websites more difficult than ever. Online businesses that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net due to the fact that it will be incredibly difficult for phishing sites to replicate the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to validate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become obligatory, so if you need any assistance in securing your website with SSL encryption, talk to the digital specialists at Internet Marketing Experts Geraldton by phoning 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsgeraldton.com.au

Why You Should Have A WordPress Site

So, you’ve got an awesome business idea and you’ve made the decision you’re going to build and publish your own website. Well, as you most likely know, there are many factors to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the business logo, the online store – the list goes on. But essentially, what’s most important when designing a new website is the platform you choose. There’s a range of website platforms available with an array of assorted features, targeting the entire spectrum of developers from starters to experts. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can naturally be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five compelling arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is exceptionally user-friendly so you don’t need to be an expert HTML coder to build an effective and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is remarkably SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a remarkably important element to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site very attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to develop any type of website you desire. WordPress is also open source which indicates that the source code is attainable for anybody to modify, edit and create different themes and plugins with a range of features and publish these to the online community. Now, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or issues about anything WordPress related, there are practically thousands of people ready to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile devices for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are designed to be mobile responsive, meaning that regardless of what device your clients are using, WordPress websites will systematically alter the appearance of your website to suit. WordPress also enables you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Nowadays, website security is very important so naturally WordPress has high security standards. Roughly one-quarter of websites are constructed on WordPress so hackers are frequently attempting to find ways to compromise them. WordPress is well aware of this so has designed a variety of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Keep in mind, it’s also important for you to be using a secure device when accessing your WordPress account, so ensure you use standard security tools on your device and only download reliable plugins from trusted providers.

 

As you can see, WordPress has a range of excellent features that simply make it the best website platform on the market today. Even though there are a lot of other reasons why WordPress is a great choice for your website, this article just focuses on five of these: WordPress is particularly user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a practical and powerful website? If you have any inquiries about how you can further optimise your website, contact the team at Internet Marketing Experts Geraldton on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgeraldton.com.au

 

Top Tips For The best Email Sequences

Having worked as a sales rep for a couple of tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are fabulous because they dramatically reduce the workload for a sales rep, however these days, everybody can sympathise with finding an assortment of email sequences lurking in their inbox everyday that just bother us because we have to click two buttons to get rid of them!

 

Not nearly enough business owners invest the time and effort in crafting compelling email sequences that essentially sell their product. Developing effective email sequences is both a science and an art, and if done successfully, can lead to incredible results. Having hundreds of prospective customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s 4 tips on how to create a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very appropriate when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will see so if it’s not enticing enough, they simply won’t open it. It goes without saying, the subject lines of an email are pivotal when it comes to conversion rates. Here are several statistics which highlights their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Nearly 70% of email recipients will decide if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between four to seven words in the subject line.

 

The secret to prosperous subject lines is solving your prospects problems in as few words as possible. For example, effective subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Think of your prospects problems and target your subject lines to solve that problem concisely. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

When a recipient has opened an email, it’s integral that you provide a value proposition in the context of their problem quickly. Forget starting the email with your name and job role; you want to give your recipients a good reason to keep reading the email. Hence, start your email with some relevant information they can identify with, like company news or their response to an event via Twitter or an online post, and then get into the value proposition in the second & third sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to speak to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently collaborated with another company with [positive benefit]. Is this something that would be beneficial for [company name]?

 

It’s vital that you get to the point swiftly and keep the content focused on the needs of your prospect.

 

Tip 3 – Scrap the boring ‘Welcome Email’

 

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, ensure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even an effective first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I strongly recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a wonderful follow-up email will remind them that you’re here to help them in whatever problem they have. You have to ensure that your follow-up emails also feature your value propositions, and supplementary information that is informative to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly advise using this application to assist you with your email sequences.

 

The value of creating effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you ought to consider when generating your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing experts that can help you. Get in touch with the team at Internet Marketing Experts Geraldton today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgeraldton.com.au.

 

How To Recover From A Social Media Fail


There’s no doubt that social media is a substantial aspect of internet marketing strategies for many companies. With more than one billion active users on Facebook alone provides enormous opportunities for business in a range of different ways. Obviously, advertising is the biggest opportunity for companies, but there’s also a great opportunity for businesses to interact with their customers on a personal level via a variety of social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So of course, there’s going to be a considerable amount of social media blunders when companies address customer’s feedback online.

 

The issue here is that whatever you publish on the internet, stays on the internet, so it’s necessary that an adequate amount of time is spent in providing accurate and appropriate responses to customers through social media. At the same time though, there’s continually going to be some newsworthy controversy. If social media blunders aren’t controlled sufficiently, they can significantly damage a brand’s image and can even put a business into crisis mode within a few minutes. So here’s a quick overview of how your business can bounce back from social media blunders with little damage to your brand and reputation.

 

Have a sense of humour

 

When innocent social media blunders occur, making a joke of the issue by using some quick wit is one of the best remedies. In many cases, shedding some humour so everybody has a laugh is the internet version of nearly tripping on the sidewalk and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s possible to turn a simple blunder into higher exposure and a broader target market, all from a basic mistake!

 

Act immediately

 

No matter what the type of social media fail, the quicker you act, the better your end result will be. In today’s digital world, controversial news spreads like wildfire, so it’s crucial that you acknowledge your error, genuinely apologise then accurately state the next steps you will be taking to rectify the situation. Simply ignoring the problem can have tragic consequences and the longer it takes you to react, the more momentum your social media fail will be gaining and the tougher it will be to remedy.

 

Be honest

 

It’s critical that you are honest about your mistake and the steps you’re taking to resolve the situation. There’s no point arguing with your customers if you’re the one who has made the error! If you deliberately lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to damage your brand and reputation by further irritating your customers. Moreover, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! Nowadays, honesty is refreshing and lies only compound which can possibly turn your blunder into a disaster.

 

Keep moving forward

 

Social media mistakes, even crises, does not define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll ought to put procedures in place to minimise the likelihood of such blunders arising again, and this will only improve your social media team with more experience. Social media fails are like a wake-up call, and in some circumstances, you may find ways to improve your product’s or brand’s image as a result of your blunder. But whatever you do, don’t reduce your social media’s efforts. There’ll always be someone else’s social media fail to discuss tomorrow!

 

Social media is a powerful force in today’s society and companies are capitalising on the various opportunities it presents. Having the capacity to connect with your customers on a personal level is incredible, and you need to be prepared for social media blunders because they will materialise at some time or another. This article outlines some key ways to recover from social media fails, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, reach out to digital marketing professionals who will be able to assist you promptly and effectively. Contact the team at Internet Marketing Experts Geraldton on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgeraldton.com.au