An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing online landscape, it’s pivotal that businesses keep up to date with Google’s best practices to make sure that they stay competitive in their respective online markets. With Google being the most powerful and influential company online, it’s fundamental for them to keep abreast of all the threats and opportunities that the internet offers. For this reason, Google releases a variety of updates each year: new features, bug fixes, and the majority relating to the very secretive Google search ranking algorithm.
What is necessary though, is that all online companies that use Google-related services (essentially every online business), are aware of extensive changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online providers have to be versatile and comply with new Google updates as soon as possible to make certain they aren’t negatively impacted by these new releases.
The most significant Google update that has recently had an effect on online firms relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by virtually 50% of all online users, so it’s tremendously important that online businesses implement the necessary changes as quickly as possible if they wish to prevent any negative repercussions.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has modified the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is held in a plain text file), they are prone to phishing sites that can basically steal this information from clients that falsely believe they are giving their personal information to an authentic company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will naturally have an effect on millions of websites all over the world. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become afraid of succumbing to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online enterprises that wish to secure their formerly non-secured (HTTP) web pages, they must encrypt the information being exchanged between their customers and their web server by integrating an SSL certificate. Google are obviously pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a practical guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update shows that HTTPS and SSL encryption will become the norm across all web pages on the web. In time, each online enterprise will need to secure their web pages using SSL encryption whether they like it or not, or users will simply find a competitor that does.
What this also implies is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use fraudulent SSL certificates to sidestep the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legitimate. This will make the differentiation between phishing sites and real websites more difficult than ever. Online businesses that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net due to the fact that it will be incredibly difficult for phishing sites to replicate the authenticity that EV SSL provides.
Making all websites utilise SSL certificates to validate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become obligatory, so if you need any assistance in securing your website with SSL encryption, talk to the digital specialists at Internet Marketing Experts Geraldton by phoning 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsgeraldton.com.au