SEO’s strength comes from Quality Content
SEO is based upon a strong foundation of quality content, so is your Geraldton business actually strong enough to succeed? Far too many places out there are making content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the internet is swamped with small businesses, like yours in Geraldton, that just try to get some awareness, but annoy people instead. Every online marketer, Local business and even just internet user would really love to have that one post or video go viral and let the Social Media Machine just create free publicity – but the truth is it is a lottery, and the most effective plan that everybody can stick to is to make regularly quality content for your fans to love, like and share.
There are a handful of Big Picture ideas that you have to bear in mind when it comes to Content:
Relevant Content is Key.
Facebook is a fast paced and constantly changing place, and so you should make sure you reach people when it is going to be most efficient. This means every thing must be relevant to you, your company, your audience and what you hope to achieve. When you post about something that your target audience genuinely appreciates you will see greater response.
Content is not just words.
Keep in mind that when we talk about content you should be considering Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
High quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You must keep these words in mind when developing content. If you can constantly make posts that express one of the Three E’s then you will be on the path to putting together a reputation for quality content.
If you are unsure on what your online or local Geraldton target audience will consider as quality, then among the simplest ways to figure it out is to do some research. Look at your rivals or at other areas around your market to see what other company’s in Geraldton post and what sort of interaction they get. You shouldn’t be wanting to copy them, but rather mimic the areas that work and make their success your own. When it comes down to it though, one of the fastest ways to know what your Target market will identify with will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they want to see on their Facebook wall. You may be surprised by what you discover. And so, if you have any questions, or simply really want to chat, call Internet Marketing Experts Geraldton on 1300 595 013 or visit, www.internetmarketingexpertsGeraldton.com.au