SEO Advertising Geraldton – New to the field of advertising? Don’t be afraid, Be adventurous!

New to advertising

SEO Advertising Geraldton – New to the field of advertising? Don’t be afraid, Be adventurous!

SEO Advertising is a exciting field which you should try for your local Geraldton business if you wish to increase your SEO campaign. The very best place to turn to is Google AdWords to learn how to use advertising, another area is Facebook ads, but let’s start-off today with running through a few tips about Google AdWords and its affect upon SEO and Advertising.

Start off by visiting https://www.google.com.au/adwords/

From here you can start off on your grand quest of Google advertising.

But right before you start, know this:

  •  You will not see progress unless you commit– don’t just spend $1 and count on amazing results.
  •  You need to let your ad campaign run for a minimum of a week– if you try and interpret the results before this you will not see what actually happens, there is often a peak of interest at the start, which will soothe after a week.
  •  And there are similarly two distinct systems in Google AdWords. There is AdWords ‘classic’ and also Google AdWords ‘Express’.
  •  You can create an advertisement for your Geraldton business through Express far quicker than classic AdWords, on the other hand you will have less options and less tools.
  •  Your Ad Campaigns don’t carry between the two systems, so you can’t regulate an express ad from Classic AdWords.

So It is rather simple to set up your campaign, simply Google AdWords, click ‘start campaign’ and you are one your way! Just simply choose your location (such as Geraldton) and your Budget. But I have always found the part that people find difficult is understanding what to actually write for your ad.

Headline.

The headline is the name of an ad. It needs to be enticing and eye-catching! It has to be contained in no greater than twenty-five characters. Note: the headline can’t be merged with the descriptions.

Description 1 and 2.

The description highlights the title and provides a great call-to-action (CTA) to influence the reader to click on your ad for Geraldton. Please note that the two lines can possibly be composed of two parts of a sentence or two small sentences. It could be read at one time. So you can begin a sentence in the description 1 and complete it in the description 2– that’s absolutely fine. However, wach description line can not extend past thirty-five characters.

Display URL.

It is the URL presented on the ad but it could be different from the actual one if it is too long or too complicated. A display URL can contain the keyword or the search intent in the URL path to be more relevant.

Official Rules for Writing Ads.

  •  Only one exclamation mark, and absolutely no exclamation mark in the headline.
  •  Do not use the word ‘click’ or anything that is inconsistent with the presentation of Google searches as per their policy.
  •  No abusing of upper case.
  •  Honor the character limits.

All the guidelines for Google ads are outlined here:

https://support.google.com/adwordspolicy/answer/176095?hl=en-G/B.

The preview also reveals you how your ad will look on conventional searches as well as on mobile searches and for other engines so you can understand how your ad will look for all options. Once you are happy, click ‘Save’ and you will now have completed your first AdWords Ad for your Geraldton business!

So I have tried to give you a bit of an understanding of where you can start with SEO Advertising in Geraldton, but there are so many other facets which will demand your focus as your business grows. My recommendation is that you need to start finding out more and even more, and the fact that you are reading this blog is a pretty good beginning because free help and advice like this can help you combine it all together. If you are looking for even more though, and what to put this into practice, then you may want to start thinking about an SEO company to increase your SEO Advertising. And so, if you have any questions, or simply want to chat, simply call Internet Marketing Experts Geraldton on 1300 595 013 or visit, www.internetmarketingexpertsGeraldton.com.au.

Share this post