An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a mystical creature with brilliant powers. Understanding precisely how SEO works and all the various ways to enhance your website’s SEO score can be very difficult and time-consuming. However, it is a crucial ingredient of any online marketing plan and will essentially make or break a business in some industries. Many industry experts consider SEO to be among the most useful forms of advertising, so continuously improving your SEO should be a priority if you wish to increase your website visits and income.
It’s very difficult to keep up to date with SEO best practices and standards because they change on a regular basis, so it’s often advised that you seek professional advice concerning your SEO and online marketing strategy. Having said that, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some easy ways to improve your SEO today.
Content is King
When it involves SEO, content is king. So, make sure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content continually is also important so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always ideal for SEO because new content is repeatedly being added and search engines love spotting new content and will increase your rankings if this happens regularly.
Make sure You Have a Flat Website Architecture
Your website architecture is effectively the organisation of all the specific webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the info they’re trying to find. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and subsequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by adding extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in computing the relevancy to a user’s search. Don’t forget, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.
Meta titles gives the user a brief insight into the content of each web page to make sure it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will trim your meta title which looks untidy and unprofessional. Having high-quality and meta titles are necessary in optimising your web pages for SEO.
Meta descriptions are essentially concise outlines of the content of the web page. While meta descriptions don’t exclusively influence ranking algorithms, they are still useful as search engines will often times use the summary in search results snippets when they believe a web page’s meta description effectively depicts the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably result in increased revenue. Meta descriptions should generally be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no unneeded strings or parameters including key phrases in any of your URL’s. You can quite possibly relate to this if you’ve ever clicked an excessively long hyperlink. If so, then you’ll most probably agree that they look untidy and unprofessional. If you’ve built your website using WordPress, then it will systematically produce a simple and clean URL structure for you, so you don’t have to fret about it!
Moreover, if you’re utilising another website platform and you already have a well-known website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing specialists will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this situation, then talk to the team at Internet Marketing Experts Geraldton on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgeraldton.com.au